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πŸ‡ΉπŸ‡­ National AI Innovation Hackathon

AI FOR THAIS

CPG-TDA AI Innovation Hackathon with AWS

Accelerating Thailand's AI Readiness Through Strategic Alignment, National Impact & Collaborative Execution

CP Group True Corporation Arise Ventures Amazon Web Services

Bangkok | August–December 2026

🎯 The Mission

Enable Thai professionals, university-college students and citizens to turn AI learning into practical solutions that address real workplace, business, and social challenges β€” applying AI to improve lives and create lasting impact for communities across Thailand.

Open to All

Thai citizens aged 18+ β€” students, professionals, entrepreneurs, developers. No prior AI experience required.

Skills Commitment

Part of the largest private-sector digital skills initiative β€” equipping 3 million people with cloud & AI skills over 5 years.

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🌏 5 National Challenge Themes

🌊

Disaster Resilience

Flood prediction, early warning, climate response

πŸš—

Smart Mobility

Traffic optimization, road safety, public transit

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Aging Society

Elderly care, health monitoring, social inclusion

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Sustainable Agriculture

Precision farming, crop intelligence, climate adaptation

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Healthcare Access

Remote diagnosis, rural health, mental wellness

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πŸ† Hackathon Objectives

AI-First Positioning

Anchor CPG-True as Thailand's leading AI-first organization through a flagship innovation moment with social purpose

Prototype-Ready Solutions

Surface ideas that can shape True's next generation of products, services, and customer experiences

National Talent Development

Build a pipeline of AI-ready Thai professionals contributing to the 3 million skills goal

Social Impact

Deliver AI project ideations that answer Thailand's most pressing challenges

Ecosystem Building

Strengthen Thailand's position as a regional AI and digital economy leader

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πŸ“… Program Timeline

Phase 1: Program Design & Alignment | 14–31 Aug

Strategic sign-off, theme confirmation, budget & vendor coordination

Phase 2: Onboarding & Recruitment | 18 Aug – 11 Sep

PR Day (26 Aug), registration opens, β‰₯50 education institutions onboarded

Phase 3: Training & Submission | 14 Sep – 10 Nov

5,000+ learners trained, ideation submissions via PartyRock, AI-judging β†’ Top 20

Phase 4: Hackathon Bootcamp | 18–20 Nov

3-day bootcamp at CPG-TDA venue, prototype with Kiro, Demo Day β†’ Top 5

Phase 5: Finals & Awards | 23 Nov – 10 Dec

MVP development with Bedrock, Awards Ceremony, winners announced

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πŸ‘₯ Roles & Responsibilities (RACI)

AreaCPG-TDAAWSDelivery Partner
Program Vision & Sign-offARC
Theme & Challenge DesignARC
Budget & AI ToolsCAR
PR & Public AwarenessACI
Training Delivery & MentoringICA
AI Tools & Platform (PartyRock/Kiro/Bedrock)IAR
Venue & Event LogisticsACR
Judging & Winner SelectionCAR
A = Accountable R = Responsible C = Consulted I = Informed
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πŸ› οΈ AWS Technology Stack

πŸŽ‰

AWS PartyRock

No-code AI app builder
Phase: Ideation & Submission
All 5,000+ participants

πŸ’»

Amazon Kiro

AI-powered IDE
Phase: Bootcamp (Top 20)
Prototype development

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Amazon Bedrock

Foundation model service
Phase: Finalist MVP (Top 5)
Production-grade AI

Progressive AI Journey: PartyRock (no-code ideation) β†’ Kiro (AI-assisted coding) β†’ Bedrock (production AI APIs)

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πŸ“Š Key Numbers

5,000+

Learners Trained

50+

Education Institutions

20

Bootcamp Finalists

5

MVP Finalists

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National Challenge Themes

ΰΈΏ500K

Total Prize Pool

5 Months

Program Duration (Aug–Dec)

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πŸ† Prizes

πŸ₯ˆ

2nd Place

ΰΈΏ150,000

+ AWS Certification Vouchers
+ Amazon Echo

πŸ₯‡

1st Place

ΰΈΏ250,000

+ Incubation Opportunity
+ AWS Certification Vouchers
+ Amazon Echo/Kindle
+ Media Exposure

πŸ₯‰

3rd Place

ΰΈΏ100,000

+ AWS Certification Vouchers

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πŸš€ Strategic Vision

"Our ambition goes far beyond technology transformation. Together, we aim to help lay the foundation for Thailand's AI ecosystem by developing Thai talent, empowering entrepreneurs, advancing responsible innovation, and positioning Thailand among the region's leading AI and digital economies."

πŸŽ“

Develop Thai AI Talent

πŸ’‘

Empower Entrepreneurs

🀝

Responsible Innovation

🌏

Regional AI Leader

AI FOR THAIS

CPG-TDA AI Innovation Hackathon with AWS

CP Group β€’ True Corporation β€’ Arise Ventures β€’ Amazon Web Services

#AIForThais | Bangkok | August–December 2026

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